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Trend focus: White gold and platinum diamond wedding rings

30 November 2015 15:39

At Weddings Rings 2U we’ve seen a steady move towards white metals with white gold and platinum diamond wedding rings proving popular for him and her.

White gold and platinum have dominated both the wedding and engagement ring scene for a number of years, and now the trend for platinum diamond wedding rings is gaining even more momentum.

Evolution of wedding rings: from yellow gold bands to platinum diamond wedding rings

Once upon a time the traditional (and somewhat limited) choice for a wedding ring was a plain band of yellow gold that fitted closely to the diamond engagement ring. However, now, the addition of diamonds, or other precious stones, to the secondary ring means that there is a huge variety to choose from – everything from engraved wedding rings and rings set with sapphires and rubies, to platinum diamond wedding rings– and couples are understandably spoilt for choice!

Whatever precious metal or stone you choose it’s important that you love your wedding ring, (you’ll be wearing it every day for years to come!) so take your time in choosing it, allowing plenty of time before your wedding day.

White gold and platinum diamond wedding rings: a word about each

White gold wedding rings are popular due to their brilliant shine and polished finish. A white gold ring will only need an occasional clean to maintain its appearance, making it a beautiful yet fuss-free choice. White gold is lighter weight to wear than platinum, which is a heavier metal.

Platinum is a popular choice for its enduring qualities – although it’s more expensive, as it’s a rarer metal (30 times more rare than gold) – and it is also ideal for holding gem stones securely, which is another reason why platinum diamond wedding rings are increasingly popular.

A unique ring for a unique wedding

As wedding styles have become more unique and non-traditional, the demand has grown for a wider choice in wedding rings and for jewellery which makes a statement for the individual wearer. Platinum diamond wedding rings have brought a new dimension to the appearance of wedding rings – either with a few diamonds set into the wedding band itself (popular with both men and women), or a sparkling circlet of diamonds channel set in platinum, which creates the look of a diamond eternity ring.

Our Service

At Wedding Rings 2U we offer our customers a wide choice, and – whether you choose contemporary white gold or platinum diamond wedding rings, or make your selection from our other ranges – you can be assured of our professional assistance every step of the way. Our free ring sizing gauge is an invaluable help, as is the opportunity to browse in the comfort of your home, at a time to suit you.

As an online retailer we can offer our rings at prices up to 50% lower than those on the high street, yet our professional help is never more than a phone call away. Browse our extensive online catalogue and choose from our selection or chat to one of our jewellery experts for an individually designed and truly bespoke ring that you will treasure always.

Whether you’re looking for the perfect engagement ring to propose with, or for matching white gold or platinum diamond wedding rings, please call our friendly team to discuss your requirements on 0800 988 7983.